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Customer Experience is New Luxury Battleground

2012-05-03

DETROIT – The fierce competition between luxury automotive brands extends beyond artfully designed, high-tech new products. It is about capturing the hearts and minds of affluent customers before the product or price enters the equation.

Self Driving Car in Cadillac’s Future

2012-05-01

DETROIT – Cadillac is road testing a semi-autonomous technology it calls “Super Cruise” that is capable of fully automatic steering, braking and lane-centering in highway driving under certain optimal conditions. The system could be ready for production vehicles by mid-decade.

Cadillac Drives First Quarter Middle East Sales Up 37 Percent

2012-04-24

DUBAI – Cadillac reconfirmed its position as the fastest growing automotive luxury brand in the Middle East after registering sales growth of 37 percent year-over-year in the first quarter of 2012.

Cadillac Named Most Improved Among Luxury Brands

2012-04-12

DETROIT – Cadillac was recognized at the New York International Auto Show by J.D. Power and Associates as the most improved among luxury brands for providing an outstanding customer experience.

Cadillac’s Escalade Sport Arrives in Showrooms Across the Middle East

2012-04-03

DUBAI - After being unveiled at the Dubai International Motor Show in November 2011, the Cadillac Escalade Sport is now available for sale across showrooms in the Middle East.

Cadillac XTS Safety Seat Alerts Drivers to Dangers

2012-03-29

DETROIT - When the all-new Cadillac XTS luxury sedan begins production this summer, it will be the industry’s first car to use directional tactile sensation – vibrations of the driver’s seat bottom – to warn of crash threats while driving and parking

Cadillac Signature Styling Enhances ATS Performance

2012-03-28

DETROIT – The 2013 Cadillac ATS’s all-new vehicle architecture provided Cadillac designers with the unique opportunity to tailor the compact luxury sedan’s styling and refinement cues to improve driving performance. This aspect of the ATS’s development is highlighted in the fifth chapter of a YouTube video series.

Cadillac XTS Lighting Reflects Luxury and Inspiration

2012-02-29

DUBAI – New techniques in lighting design are adding to the dramatic presence of luxury cars, while also providing real-world functional benefits. The all-new 2013 Cadillac XTS luxury sedan contains more than 20 separate light sources that “greet” the driver in a carefully choreographed sequence when the key fob is pressed.

Cadillac’s Electric Self Starter Turns 100

2012-02-27

DUBAI – With the turn of a key or push of a button, starting a car today is taken for granted. But a century ago, the electric starter that debuted in the 1912 Cadillac Touring Edition helped establish Cadillac’s reputation as a test bed of technology and innovation.

Sensor Fusion Enables Cadillac Safety Advancements

2012-02-23

DUBAI – The all-new 2013 Cadillac XTS, the most technologically advanced production car the luxury brand has ever offered, introduces an advanced active safety and driver assistance system, a significant milestone towards the development of self-driving vehicles.

Cadillac Tunes ATS for Refined Performance Sound

2012-02-20

DETROIT – The all-new 2013 Cadillac ATS is being exhaustively developed to achieve excellent driving dynamics – and performance focus extends to the sounds it makes.

Cadillac CUE Wins Popular Mechanics Award

2012-01-31

DETROIT – Cadillac CUE, the new user experience for intuitive in-vehicle connectivity and control, received a Popular Mechanics Top Gadgets of CES 2012: Editors’ Choice Award at this year’s International Consumer Electronics Show in Las Vegas ...

Robert Rock Wins the 2012 Abu Dhabi HSBC Golf Championship

2012-01-29

ABU DHABI – Robert Rock, who took the lead from Day 3, has won the 2012 Abu Dhabi HSBC Golf Championship, followed by Rory McIlroy in second place and Tiger Woods for third ...

Cadillac to Transport World’s Top Golfers in Abu Dhabi

2012-01-24

ABU DHABI – For the second consecutive year, Cadillac will be the Official Transport Vehicle for the Abu Dhabi HSBC Golf Championship, which is set to take place at the Abu Dhabi Golf Club from January 26-29, 2012 ...

2013 Cadillac ATS Challenges the Status Quo

2012-01-09

DETROIT – Cadillac today introduced the 2013 ATS, an all-new compact luxury sports sedan intended to challenge the world’s best premium cars. Developed on an all-new, lightweight vehicle architecture, Cadillac’s entry into the world’s most significant luxury car segment goes on sale this summer in North America ...

Cadillac to Launch Compact Luxury Sedan in 2012

2011-08-07

Dubai, UAE – Cadillac will expand its model lineup in 2012 with a new entry in the compact luxury segment codenamed ATS. General Motors North America President Mark Reuss released this sketch of the model at the Center for Automotive Research’s Management Briefing Seminars ...

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